With out valuable content a viewer would probably just bookmark a site and periodically visit for updates. Actually when a person is ready to buy, sometimes the design is not the buying factor. It’s the service combined with the content that influences them into making buying decisions. A website only has a few seconds to capture a person attention, thru content and imagery.
In the article Content Is King – Bill Gates states “Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content”.
So while creating content I like to address these 9 Bullet points
• Communicate personality
• Tell a story
• Sprinkle a few keywords
• Share resources
• Get to the point quickly
• Understand the target audience
• Include social sharing links
Thanks for reading.