With out valuable content a viewer would probably just bookmark a site and periodically visit for updates. Actually when a person is ready to buy, sometimes the design is not the buying factor. It’s the service combined with the content that influences them into making buying decisions. A website only has a few seconds to capture a person attention, thru content and imagery.
Design is about leaving a lasting impression within the boundaries of your industry. The first step is starting with researching the industry and competition. Creating a list of the features and functionality that are useful.
Next up, I experiment with different layouts using Bootstrap 12 column grid. Lately Bootstrap has been my go to responsive framework, they have great browser support for Android, iOS, Mac OS X and Windows.