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Free services to build your list
There are a varied selection of tools and services that you can use to help improve your email marketing efforts. While it is best to focus on the best, top-of-the line tools and services to efficiently manage a list building task, it would be beneficial for you to also get to know some other ways, tools and services that can be used to build your mailing lists. These tools and strategies won’t only help you attract more traffic, but also to retain most of it and get an increasingly large conversion rate.
Twitter Lead Generating Cards
Twitter has developed a great way to generate leads for businesses and individuals through the use of their newly introduced lead generating cards. Initially developed as a means to introduce automated lead generating potential for business accounts, they’re now ready to be used by non-business accounts, too. These twitter lead generating cards work by presenting a post that can be 200 characters long with a custom picture attached. The content of the picture will work as a promotional flyer, and the uniqueness of this technique is in that it will let you get your follower’s email address. The positive thing is, this will be confidential to both you and the user because he or she won’t have to fill in any information. It will be retrieved from the user’s profile!
Craiglist.com is a website dedicated to people and businesses that want to promote a product or service online, much in the way a classified ad in newspaper works, but in digital form. Craigslist gets around 10 million visits a
day, so you can see why it would be a good place to advertise. You only have to create an ad where you can get visitors to a link to ask them for their email addresses, so don’t directly ask on the ad and instead place a link that can get them to your website. To get customers to subscribe to your list, you’ll need to direct them to a page where they can get a piece of content with two calls to action to join your mailing list in it.
ManyContacts is another bar that can be positioned on top of your page and offers you a specific, yet effective feature: the ability to study your visitors. ManyContacts is easy to put into operation on your website, by registering on the start page and following the instructions. The ManyContacts bar will then let you tailor the content on your bar, so your visitors are pushed to take action once inside your page. After they register for your email list, ManyContacts will track their information and activity on the internet. By having such information about your subscribers, you can use the best targeting and segmentation strategies to help you attract more leads!
Paid services to build your list
The following is a list of paid services and software that will help you begin maximizing your email marketing worth. By using these services and applications, you can have an advantage in your marketing strategy by automating and promoting your mailing list.
FACEBOOK ads can assist you direct leads to your page, where you will need to set up a bribe in order to get them to sign up to your mailing list. This works very well, because FACEBOOK ads are targeted, which means that ads will appear to demographics that are interested in what you promote.
FACEBOOK has 1.4 billion users worldwide and over 900 million sign in every day. You can customize your FACEBOOK ads to target specific audiences based on their location, age, interests, behavior and connections! Once you have created your ads to attract leads, make sure you also create a sign up form to get them to join your mailing list. Use FACEBOOK ads not only to promote your products or services, but also to promote contests, giveaways, and current upgrades. Moreover you can use FACEBOOK ads manager to learn what kind of ads are getting you the best results!
Whishpond is a great platform to assist you to jump start and sustain big online marketing campaigns. Whishpond will grant you access to several features that will enable you to build tools for your email marketing efforts. These features include the establishment of landing pages, pop-ups, forms, contests, email automation and marketing, lead management, lead scoring and lead profiling – all in only one package! You can use Wishpond with most of the services that you already use for email marketing. You can try Wishpond for free to catch your first 200 leads. Pricing for full use will depend on the number visitors, leads and users, among other things, with “basic”, “pro” and “growth” packages priced at $44, $78 and $129 a month, respectively.
Infusionsoft is a software client that assist you by efficiently manage your list, helping you to make it grow by converting leads into subscribers and customers, with its administration capabilities helping you to also keep them engaged! By simply registering a customer on your mailing list, Infusionsoft will help you to get information about their behavior, their marketing interactions and section them by prioritizing those customers that it tags as “ready to buy”.
By developing a database based on customer segmentation using your mailing list, Infusionsoft will improve engagement by giving them what they want, going as far as to get them to promote you! This is done by making your most active clients advertise for you. It will also automate marketing, which means that Infusionsoft will create a efficient process to make you or your company reach new clients, capture new leads, convert them and keep them, which can be further stretched out to social media sites by creating an opt in form to catch new subscribers!
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.
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